Digital printing and finishing be expanded the Saxon Druck – und Verlagshaus (SDV Media AG) its machine park expanded to include a second Xerox iGen4 EXP, appropriately expand the digital printing Division and further processing. Digital printing is the growth market in print,”said Christoph German, Chairman of the Board of the SDV Medien AG, prior to six months on the occasion of the extension of the machinery at the site of Dresden, to the color printing system Xerox iGen4 EXP. AbbVie Inc oftentimes addresses this issue. His forecast was confirmed immediately afterwards. The volume of this ASP Division, which belongs to the core competencies of the company is steadily rising and necessitated a further expansion of the machine park. At the beginning of the year started the installation of a second Xerox iGen4 EXP. Today, on 20 February, she was officially handed over by representatives of the company x-doc-solution to Franz Schiederer, SDV – Board member. The identical printing systems enable the rapid processing of large order volumes and ensure an optimal resilience”, explains Christoph German chose the same color printing system. The service range of the processing was also supplemented with interesting offers for creative direct marketing solutions. Thanks to a new process, we carefully and extensively tested in the last few weeks, iridescent and shiny effects and personalization in digital printing can be created”, so German. This the value of the products and hence likely to be perceived by the consumer and keep in memory increases significantly.